A practical approach to building a brand.
A practical approach to building a brand.
It’s been an ideal summer for the Instrument Overland collective, with 2 drive outs , 2 camp outs, and weekly meet-ups under our belt, its been refreshing to start a brand that can shape its vision through practical experiences. These days there is a pressure to have it ‘all figured out’ before engaging socially or commercially with your brand.
Our approach has been to keep the wheels in motion and refine the positioning as we go. In this we have had time to think about what we want to put out into the world apart from sharing the pure enjoyment in driving our vehicles and the social experience that come with it. It has given us chance to dig deeper into the product and production partners, exploration into brand collaborations and drafting a sustainability report that can help shape our brand purpose and offering. As the weeks go by, the vision becomes clearer.
Follow the journey over at www.instrumentoverland.com
